Gus, an 82-year-old man in a flat cap with a white walrus mustache, arms crossed in front of a pegboard full of tools in his garage.
Gus, 82 · Garage open daily

Never wrong.Since 1944.

Retired foreman · Garage legend · Professional opinion-haver

"I don't read instructions. I wrote the instructions."

Work with Gus Watch him be right
Gus's office
Gus leaning on a white picket fence in front of his house, legs crossed, white socks in brown sandals. Gus, off duty

Chapter one

Meet Gus.

Hello. I'm Gus. I'm 82, and I have been right since 1944.

I spent 41 years in a machine-parts factory and retired as foreman, because somebody had to know what they were doing. Now I have a garage, a thermos, and more free time than is good for anyone.

So I fix things. Airports. Bowling. Autumn. Self-checkouts. You'd be surprised how much of the modern world needs a firm hand and a roll of duct tape.

— Gus

Fictional character. Real opinions. Created with AI.

82years old, and not one of them wasted
41years on the factory floor
58years married. Right about twice.
0instruction manuals read
The highlights reel

Everything I touch,
I improve.

New videos every week. No stunt doubles. Some coffee.

Gus pouring coffee from a thermos in his own lawn chair at a crowded airport gate. No. 01 · Airport

Six-hour delay

Brought my own chair.
Gus facing the camera while his bowling ball rolls toward the pins behind him. No. 02 · Bowling

The blind strike

Looking is for amateurs.
Gus with a leaf blower as autumn leaves swirl into a neat pile behind him. No. 03 · Garden

Autumn cleaning

Two seconds. Then coffee.
Groceries flying into a paper bag as Gus scans them at a self-checkout. No. 04 · Shopping

Self-checkout

Good service deserves a tip.
See every video on Instagram
Official dossier · File No. 1944

One man. One file.
No weaknesses.

Portrait of Gus in his flat cap.
Name
Gustav "Gus"Nobody has called him Gustav since 1951.
Born
1944Has been right ever since.
Career
41 years, machine-parts factoryRetired as foreman. Still supervises.
Daily routine
Up at 5:30. Nap at 14:00 sharp.Both non-negotiable.
Uniform
Flat cap, checked shirt, fanny packWhite socks in sandals. On principle.
Skills
Fixing, waiting, being rightArguing with the GPS at a professional level.
Best tool
Duct tapeSecond best: the thermos.
Weaknesses
None foundInvestigation ongoing since 1944.
For brands & agencies

Your product.
My opinion.
Everybody wins.

Gus has 82 years of experience and an opinion about everything, including your product. He's warm, he's stubborn, and audiences everywhere know a grandpa just like him.

Short, funny, made for the feed. Family-friendly, every time.

Send Gus a letter
01

Reels & short videos

Single-shot absurdities built around your product. Gus does the thing. Gus is right.

02

Product cameos

Your product, in Gus's garage, in Gus's hands. He'll use it. He'll have notes.

03

Campaigns

A series, a launch, a season. Gus shows up on time. Early, actually. 5:30.

04

Photos & posts

Stills for social, ads and packaging. The mustache photographs very well.

Family-friendlyNo politicsGlobal English audienceAI content clearly labelled
Contact

Write to Gus.
He writes back.

No assistant, no agent, no nonsense. He reads every letter himself, with his glasses on.

letters@grampsgus.com